Starbucks is celebrating its 40th Anniversary with an evolved logo – previewed at http://www.starbucks.com/preview.
“Here we are today. Our new evolution liberates the Siren from the outer ring, making her the true, welcoming face of Starbucks. For people all over the globe, she is a signal of the world’s finest coffee – and much more. She stands unbound, sharing our stories, inviting all of us in to explore, to find something new and to connect with each other. And as always, she is urging all of us forward to the next thing. After all, who can resist her?
The logo has become more and more simple over the years – beautiful.